A plain white hoodie displayed against a white background, emphasizing its simple design and color.
A plain white t-shirt displayed against a simple background.

Shop the same Drop the shame

Check the sustainable ratings of your favourite fashion brands and discover better options
Becoming a better shopper
starts with aloto
To transform sustainable shopping from an aspirationto a habit by making it the easy choice.
Verified sustainability at your fingertips
aloto transforms the overwhelming journey of becoming more sustainable into achievable, confidence-building steps
Verified sustainability at your fingertips
aloto transforms your commitment to sustainability into verified impact and influential leadership.
A selection of alternative clothing at H&M showcasing unique designs and sustainable materials for modern fashion enthusiasts.
H&M
find alternative
Alternative clothing options inspired by Stradivarius style, featuring unique designs and vibrant colors.
Stradivarius
find alternative
Image of a stylish outfit alternative to Zara, featuring trendy clothing.
Zara
find alternative
Inspirational text image featuring the phrase "buy better - buy better" in a clean, contemporary font.
Image depicting a search for alternative options related to "na kd.
NA-KD
find alternative
A selection of Seabago shoes with a suggestion to find alternative styles or brands.
Sebago
find alternative
Uniqlo's new campaign features a man dressed in a stylish plaid shirt, highlighting contemporary fashion trends.
Uniqlo
find alternative
Bare feet walking through a lush wildflower meadow, symbolising conscious choices and sustainable living in nature, with the bold yellow message "Act Better".
A collection of H&M hoodies and sweatshirts arranged neatly, highlighting trendy and comfortable apparel choices.
 H&M
find alternative
Man wearing khaki wide-leg pants from J.Crew, with a button prompting to find a more sustainable fashion alternative.
J.Crew
find alternative
Stylish green suede sneakers with cream accents and gum sole – Zara-inspired casual footwear perfect for Aussie streetwear lovers.
Zara
find alternative
Hand holding a reusable net bag filled with fresh oranges, some rolling on tiled floor – eco-friendly shopping concept with bold "Shop Better" message.
Helps
Easily identifying truly sustainable options
to
A white daisy on a plain white background, highlighting its delicate petals and simplicity.
Save time
by Removing time constraints for research
to
A white daisy on a plain white background, highlighting its delicate petals and simplicity.
Find
Sustainable brands and help you choose what to buy
We believe
The world doesn't just need more sustainable products; it needs a simpler way to find them. Sustainability shouldn't be a luxury or a compromise — it should be the default choice for everyone.
more about us
aloto is there when
You're looking for sustainable shopping that fits your schedule, not the other way around.
see how it work's
aloto is there when
You want to make a difference, as every sustainable choice builds a better future. The best part? You can start anywhere.
see how it work's
aloto is there when
You're ready to make choices where what's good for you can truly be good for everyone.
see how it work's
aloto is there when
You're ready to lead the way to a more sustainable future.
see how it work's
Become our co-creator
(Connect with us and shape
the future vision of aloto)
A green towel featuring a green logo prominently displayed on its surface.
A green shirt featuring buttons down the front, showcasing a classic and casual style.
A pair of green shoes placed on a clean white surface, showcasing their vibrant color and design.
Green shorts displayed prominently, featuring a bold message urging for attention.
A green hoodie displayed with its hood up, showcasing its fabric and design.
A green t-shirt displayed on a plain white background.
A green skirt featuring ruffles at the hem, adding a playful touch to the design.
Lush green grass displayed on a clean white background, emphasizing its vibrant color and texture.
Among the new things, there should be more sustainable things
A wooden wardrobe displaying an assortment of clothes on hangers.
A wooden wardrobe displaying an assortment of clothes on hangers.